RIVERTON, WYOMING - LUCID, LLC., a new entry in the shooting sports field has introduced the first in what is to be a long line of new and innovative optical sights.

The new HD7 red dot sight, exhibits quality and features that are commonly seen on competitive sights at much higher price points. Most notably, the HD7 utilizes an electronic auto brightness sensor to keep reticle flare under control when the operator moves from a bright environment to a dimly lit one, e.g. from exterior sunlight to interior low light. Brightness may also be adjusted manually if preferred. With four reticle choices available at the twist of a knob, the HD7 is built on a rugged aluminum frame that is fully rubber armored, with optics that are 100% waterproof, shockproof (.458 SOCOM tested) and fog proof. Fingertip1/2MOA windage and elevation adjustments make for fast and accurate weapon sighting. Powered by a single AAA battery, the LUCID HD7 red dot sight will provide hours of on target shooting for a very reasonable price, especially for the quality and features it offers.

LUCID, based in Riverton, Wyoming, was founded in 2009 by Jason Wilson, former Brunton Optics Category Manager. While at Brunton, Jason designed, developed and brought to market several new, innovative and award winning optical products for the sporting industry. These include: a Field & Stream, "Best of the Best" award for the EPOCH 7.5x43 Binocular, An Outdoor Life "Editors Choice" award for the ETERNA 65mm Spotting Scope and a National Geographic "Best of the Adventure Gear test" award for the ECHO Zoom Monocular The world's first true zoom monocular.

The entire goal in creating LUCID was to design, develop and offer innovative shooting optics at affordable prices. The HD7 red dot sight is just the beginning.

"Look for us at a dealer near you or on line at www.mylucidgear.com"